среда, 22. фебруар 2012.

Shakespeare


Shakespeare Fishing Tackle - Over 108 Years of Excellence in Fishing Tackle
"Because of their contributions and longevity in the tackle industry, the Shakespeare name remains one of the most recognizable to the public. As such, it has a fascinating history within the tackle industry. . ."
— Fishing Tackle Trade News, Dec. 92
Date Line: Kalamazoo, Michigan
  • 1896 – William Shakespeare, Jr., an avid fisherman of 27 years, wanted to improve on existing fishing reels so he came up with a device for winding fishing line evenly back on the spool. William designed the level-wind reel and his new design was superior to anything on the market. As a result, this feature is now common on most fishing reels.

  • 1897 – With his experience in advertising, camera manufacturing, medicine and his love for fishing he founded The William Shakespeare, Jr. Company growing to a dozen employees by 1902.
  • 1908 – Shakespeare Company slogan was created– "Built Like a Watch"
  • 1915 – Name changed to The Shakespeare Company
  • 1918 – During World War I The Shakespeare Company factory was converted to manufacture mortar fuses and automobile carburetors.
  • 1920 – More than 5000 dealers specialized in Shakespeare products.
  • 1939 – Anglers needed a way to apply a light action reel brake to prevent spools from back-lashing so William Shakespeare Jr. invented one, the "Backlash" Brake. The new Wondereel® was one of the most popular reels to ever hit the fishing tackle market. At the same time William designed a new two-gear direct drive reel.
  • 1941 – World War II: The company had contracts to build controls for aircraft, tanks, and jeeps.

  • 1946 – Line production moved to Esterville, Iowa and incorporated as the Soo Valley Company. In addition to braided and fly line, Shakespeare was one of the firsts to manufacture monofilament line from raw materials.
  • 1947 – The company is in it's 50th year of operation. Henry Shakespeare (William's son) is in charge. He introduces the President Reel and the newest innovation in fishing rods – the glass fiber Wonderod®. Invented by Dr. Arthur M. Howald, this rod revolutionized the fishing rod market and made bamboo and steel virtually obsolete.
  • 1947 – Rod production moved to Columbia, South Carolina and was incorporated as the Columbia Products Company. This new factory was the center of research and development for fiberglass construction.
  • 1950 – William Shakespeare, Jr. passed away on June 25th
  • Circa 1953 – Development of the push-button Wondercast® spinning reel.
  • 1954 – Shakespeare manufactured the first fiberglass radio antennas, golf club shafts, pool cues, archery equipment, and numerous industrial materials.
  • 1956 – Line production moved to Columbia, SC
  • 1959 – William Shakespeare, Jr. is elected to the National Sporting Goods Hall of Fame.
  • 1965 – Shakespeare moves reel production from Kalamazoo, Michigan to a new plant in Fayetteville, Arkansas. (Interesting note: The plant was one of the first in the country to treat polluted factory waste water and return it pure and filtered for reuse.)
  • 1965 – With production growing, Columbia Products expands rod operations to a new plant in Newberry, South Carolina. This became the production center for fiberglass products.
  • 1965 – Noris Shakespeare, LTD. Was established in Great Britain.
  • 1966 – Shakespeare acquires the Pflueger® Company (formerly known as The Enterprise Company).
  • 1968 – Shakespeare Company opened a subsidiary in Ontario, Canada called Shakespeare Company (Canada) Ltd. in Rexdale.
  • 1968 – Trolling motors were added to the Shakespeare product line. Initial production was by Phantom Product but shortly thereafter production began at the Arkansas plant. Trolling motors were dropped from the product line in 1986.
  • 1970 – Shakespeare corporate headquarters moved from Kalamazoo to Columbia, SC.
  • 1972 – Shakespeare buys Southern Tackle Distributors.
  • 1972 – March – Shakespeare Company listed 2,479,680 shares of stock on the New York Exchange under the ticker name SKP.
  • 1976 – Introduction of the Ugly Stik tubular fishing rod! As quoted by Fishing Tackle Trade News in their March '76 publication " the Ugly Stik . . . may be the most remarkable product of the last two decades." Designed using the Howald Process; first to feature a clear tip and ferruless construction.
  • 1979 – Anthony Industries of Los Angeles, CA purchased 35% of Shakespeare Company stock.
  • 1982 – Operations in Arkansas closed and moved to Columbia. All Shakespeare facilities are now located in South Carolina.
  • 1984 – New advertising campaign is launched – "America Goes Fishing With Shakespeare"
  • 1985 – New President Rods with triple built construction are made– forerunner of the current Ugly Stik Lite.
  • 1985 – Shakespeare introduces the Ugly Stik Tiger rods – "For big game, choose the big cat"
  • 1986 – Ugly Stik Jr. Kits are created so kids can fish just like Dad.
  • 1992 – Shakespeare makes a move on fly fishing with Pflueger Medalist® fly rods.
  • 1992 – Shakespeare enters the ultralight tackle market with the new 2500 ULX spinning reel.
  • 1995 – Shakespeare re-enters the baitcast market with the low-profile Sigma® baitcast reel. Spincast reel category expanding with the addition of Microspin® and Microcast® reels.
  • 1996 – Shakespeare gets a new corporate identity: Anthony Industries changes to K2, Inc.
  • Ugly Stik Lite rods made using the Howald Process and triple built construction were introduced to the fishing tackle world.
  • 1997 – EZCast® spincasting reels were introduced.
  • 1998 – Round baitcast reels re-introduced to Shakespeare assortment. Tackle box kits off to a great start.
  • 1999 – This was a banner year for Shakespeare with the addition of :
        – Warner Brothers "Looney Tune" character kits for children.
        – Ugly Stik 100% Graphite rods AND Ugly Stik Custom rods
        – Tidewater conventional reels
  • 2000 – Synergy® spincast reels take the tackle world by storm! The introduction of Travelmate and Excursion travel kits takes fishing tackle out of the truck and into the suitcase.
  • 2001 – Synergy® brand has a complete line of spincast reels – from micro to mega. New Catera spinning reels are a huge hit with the public.
  • 2002 – The Pflueger® brand is on the rise with a complete line of Pflueger "premium products". Whether spinning, baitcasting, or fly fishing, Pflueger has just what the avid angler needs.
  • 2003 – Looney Tunes and Scooby Doo are no longer just cartoon characters. Now they are a complete line of children's fishing gear. And don't forget Miss Barbie! Our newest character to hit the fishing scene. Whether you are male or female, young or just young at heart, you'll enjoy these colorful characters.
  • 2005 – Shakespeare takes a big step in the Spincasting industry with the introduction of the Synergy Titanium family. This series, consisting of the Ti10, Ti10 Underspin, and the Ti20 has a streamline design making it as comfortable to the hand as to the eye. In the annual Outdoor Life tackle review, the Titanium series won the Editor's Choice award for the most exciting new design in the spincast category. In 2006, Shakespeare plans to round off the category with four new models.

And what about the future? If the past is any indication, you can look forward to Shakespeare having another successful 100 years. So while we're busy developing and manufacturing top quality fishing gear, grab your tackle and head to your favorite fishing hole. We've got the rest under control.


D.A.M.



D.A.M. Company History
125 years of
tradition, innovation and quality-
- 125 years of D.A.M.
The ironmongery, sport and fishing-tackle business begun in 1875 by the brothers Oskar and Fritz Ziegenspeck soon began to produce its own brandof fishingtackles, and in 1902 it began its assault on the European market under the name "German fishing equipment manufacturers" the initials of which in German are D.A.M.
In 1909, just as Fritz Ziegenspeck was retiring, Otto Kuntze joined the company which at that
time already had extensive business connections in England, France, America, Russia and Japan. With great skill Otto Kuntze succeeded not only in bringing the company successfully through the First World War but together with the help of his son Hellmuth, he expanded the business.
Already 1937 saw the production of the "Pocket Catalogue for Everyman", and together with the production of the first fixed-spool "Quick" reel and the world innovation that was Damyl line (both existing brand names today ) D.A.M began to set the international standard.
In the late 30s production and sales were so high that a subsidiary group was established in Hollfeld/Bavaria, that later moved to Gunzenhausen where it was expanded. At this time D.A.M. employed over 350 workers. This phase of expansion was interrupted by the Second World War.
Otto Kuntze did not see the destruction of the company headquarters in 1945 as he died in 1943.
Hellmuth Kuntze led the new beginning and the re-building of D.A.M. in the post-war years. With incredible industry and initiative and in the face of political, technical and economic difficulties, the firm was re-established in Berlin.
On November 11th 1955 the opening of a new modern factory in Gunzenhausen was celebrated. This is the D.A.M headquarter. A boom period followed that nobody in the war years could have foreseen. Hellmuth Kuntze died however in 1967 following a long period of illness. The sons Lutz and Rupert Kuntze continued their fathers work in the business and achieved that today D.A.M. has an important market share in a lot of countries and kept its excellent reputation for quality and well-known brands.

Already in 1973 D.A.M. offered as first supplier in whole Europe rods made of carbon material. This introduction of a complete new product to German retailers took place on the international trade fair SPOGA in Köln. In her more than 100 years lasting history D.A.M. has not only experienced several different development phases in fishing tackle, but has developed itself to a leading trend-setter with high quality claims.
Just a few dreams of fishermen which have been realized by D.A.M.:
"Quick spinning reels", all over the world a synonym for quality "Made in Germany". More than 50 years "Quick" fishing reel technology and therefore long years of experience in development and manufacturing of fishing reels.
"DAMYL", the first German synthetic trademark line. First patent was established in 1940 at the German Patent Bureau and is still successful after more than 60 years.
"AIRWAY", the famous trademark for telescopic rods with short transportation length. Continually improved, these carbon rods belong to the absolutely high quality products.
"EFFZETT" lures, millionfold approved and original only by D.A.M.
All these trademarks are highly successful D.A.M. products, which have written fishing history.
In September 1975 D.A.M. celebrated it´s centennial existence. Since moving the company from Berlin to Gunzenhausen the company was also successful in gaining the top place in European fishing tackle business. Long before the European Trademarket was established in 1993, D.A.M. founded their own branches in all western European countries for serving the customer better and faster deliveries. Since the eastern European markets have been opened up, D.A.M. has also here successfully take a top position.
After Lutz and Rupert Kuntze sold the company 1995 due to reasons of age to the Dutch trading house Borsumji, which was taken over shortly afterwards by Hagemeyer, another Dutch firm group, a turbulent and unpleasant period of time started for the company.
After another change of the owner beginning of 2001 the company was chased into insolvency already in the middle of 2001. But only one year later a group of longtime employees together with some export customers was successful in forming the company in a new way and started the Neue D.A.M. International from September 2002 on.
Through gaining Lars Svendsen Holding ApS as a new and strong partner for the new D.A.M. a pursuit started in November 2003 to gain back market with one clearly stated aim:
Being No. 1 in Europe again!!! 
Inbound engineering and usage driven quality
Practically oriented engineers put forward the tradition of D.A.M. With the help
of state-of-the-art technic they develop brand-new products based on their
long-time engineering experience. That is how Fishing equipment from
fisherman to fisherman emerges.
Before D.A.M. Fishing equipment can be used in every day usage of fishermen,
they go through numerous and comprehensive series of tests.
In these series, products are tested on even the hardest challenges. They then
are adjusted to broad varying demands in later usage at water.
Only those products that stand any practical challenge to the complete satisfaction
of the fisherman can bei called D.A.M. products.

D.A.M. Rod Technology
Hi-Tech with Power und Feeling ! D.A.M. rods are manufactured with Hi-Tech material and run
through numerous uncompromising tests prior to delivery. Due to that fact, we can offer a
comprehensive rod programm which not only delights through its variety but also through
first-class quality, through careful processing and tightly to the fishing method adjusted actions.

D.A.M Reel Technology



Technology that sets standards. More than ever, quality and perfect functionality is requested by our customers. The usage of state-of-the-art technology theresfore is the basis of the work our constructors do..

Full-Metal-Reel
Stainless Steel Main shaft
Bail-Lock-System for safety
Precision Ball Bearings
MULTIDISC STATIC Rear drag
Effective Speed regulation
DOUBLE SEALED STAINLESS BALL BEARING
MULTIDISC Rear drag 
ANTI TWIST SYSTEM
INSTANT ANTI REVERSE
MULTIDISC FRONT DRAG
Easy to transport 
Vibration Free Action
MICRO FINE DRAG ADJUSTMENT
Metal Spool
WORM SHAFT LIFTING SYSTEM
FREE SPOOL SYSTEM
CHROME PLATED SPOOL
PERFECT LINE LAY
Metal Spare Spool 
Second spool

                                           D.A.M.Quick Hybrid fishing reel movie

D.A.M. Fishing line technology
our most powerful connection to the fish
DAMYL, Germanys first fishing line brand is the synonym for fishing lines.
Since more than half a century, Damyl is the name for every angler. DAMYL constantly develops.
New technologies, Hi-Tech material, ongoing improvements and tight quality measures guarantee
the world-wide known DAMYL-Quality. In our programm you'll find the best and successful DAMYL
for any purpose.






понедељак, 20. фебруар 2012.

Penn





Penn Reels


Penn Fishing Reels


Penn is quite simply the most popular brand of saltwater fishing reels and rods in the industry. From inshore bass fishing tackle to offshore big game marlin and tuna, Penn Reels have been a leader of innovation as well as world records. Fishing reels like the Penn International, Penn Senator, and Penn Spinfisher reel lines have been associated with the top anglers in the industry since their inception. And Penn continues its tradition of innovation with recently introduced reels such as International Torque, International VSX and the Slammer Live Liner.








Penn Baitcasting Reels
Penn Baitcasting Reels

Penn International Baitcasting Reels have long been a favorite of many anglers; Penn designed them to handle any size fish that comes their way.

Penn International Baitcasting Reels
Penn Graphite GS Casting Reels
Penn Sargus Baitcast Reel
Penn Pursuit Baitcast Reel



Penn Conventional Reels
Penn Conventional Reels

Penn offers an extensive assortment of conventional reels. The Torque, which features Integrated Side Plate design, is one of the newest reels from Penn. Penn Senators, well known among offshore anglers, have caught more IGFA big game world records than all other makes combined. Penn Level Wind Reels, including GTi, GTO and Special Purpose reels, are extremely popular. From inshore bottom fishing to offshore waters to fresh water trolling, Penn has level wind reel for you.

Penn Torque Star Drag Reels
Penn Versa-Gear System
Penn International Torque Lever Drag Reels
Penn Special Senator H2 Reels
Penn Senator Reels
Penn GT Level Wind Reels
Penn GTO Level Wind Reels
Penn Level Wind Reels
Penn Jigmaster Reel
Penn Fathom Star Drag Reels
Penn Fathom Level Wind Reels
Penn Senator L2 Reels
Penn Squall Star Drag Reels
Penn Defiance Level Wind Star Drag Reels
Penn DFN30 Defiance Star Drag Reel
Penn Neoprene Conventional Reel Covers



Penn Lever Drag Reels
Penn Lever Drag Reels

Penn Internaional Reels, with their distinctive gold color, are among the favorites of serious offshore anglers. Penn International V Series is the flagship of Penn Lever Drag Reels. Anglers consider International V Reels the Gold Standard of big game fishing reels. International VSX Reels, popular with anglers fishing super-braids, have been engineered to achieve extreme drag ranges while maintaining a smooth drag curve. Graph-Lite Lever Drag Reels, molded from lightweight Penn graphite composite, have a reputation for being the strongest, most reliable lightweight lever drag reels on the market. Penn GT Lever Drag Reels, featuring a lightweight graphite frame, have proven themselves to be tough, durable, and capable reels.

Penn 75th Anniversary Edition 50VSW International Reel Set
Penn International Torque Lever Drag Reels
Penn International V Single Speed Reels
Penn International VSX Reels
Penn International VS Reels
Penn Graph-Lite Lever Drag Reels
Penn GT Lever Drag Reels
Penn Squall Lever Drag Reels



Penn Spinning Reels
Penn Spinning Reels

Among Penn Spinning Reels, Spinfisher reels remain one of the most recognizable series of reels in the world. Spinfisher SSg Graphite Spinning Reels are a rebirth of the popular graphite bodied Spinfisher SS Reels. With upgrades and enhancements, Spinfisher SSm Metal Reels are the next generation of Spinfisher Reels. Penn Slammer Reels are the most durable and long-lasting spinning reels on the market. Slammer Reels were designed to withstand the greater drag pressures due to the growing popularity of super-braids. Penn AF Reels, a more recent addition to the spinning reel family, was engineered to handle large fish on light lines and is ideal for fishing super-braid lines. Penn Captiva and Silverado Spinning Reels offer anglers maximum performance at an affordable price.


Penn TORQUE Spinning Reels
Penn Conquer Spinning Reels
Penn Battle Spinning Reels
Penn Battle Spinning Reels - Spare Spools
Penn Sargus Metal Spinning Reels
Penn Slammer Spinning Reels
Penn Slammer Live Liner Reels
Penn Spinfisher SSm Spinning Reels
Penn Spinfisher SSg Graphite Spinning Reels
Penn Spinfisher SS Spools
Penn Fierce Spinning Reels
Penn Pursuit Spinning Reels
Penn Neoprene Spinning Reel Covers


петак, 17. фебруар 2012.

Daiwa



Since its inception, Daiwa fishing tackle has been an integral part of the recreational sport of angling and Daiwa fishing tackle is one of the most respected in the business. The birth of the Daiwa fishing tackle came into existence by a visionary Yoshio Matsui in Japan who was a passionate believer in the marriage of design, superior quality and innovation. It was this belief that marked his products and anglers came to place implicit trust in this mark and which continues even today.
Daiwa’s concentration from the very beginning had been on quality and innovation, and the result was a tremendous output of products of outstanding value in terms of design, materials and features. Daiwa fishing tackle has long since become the benchmarks for the fishing reels industry.

Daiwa Fishing Tackle Adds First Spinning Reel

1955 saw Daiwa’s first spinning reel roll off the assembly line and since then Daiwa fishing tackle has grown by leaps and bounds to become one of the most influential fishing reels company in the world. The mid 70s saw the company become the largest fishing tackle company in the world with established companies in Taiwan, America, France and Germany along with reputed partners across the globe.


Fishing Tackle

1977 was a landmark year for Daiwa fishing tackle as it set up a UK rod making plant and it was from here that the manufacture and supply of tackle, especially for the UK and European markets started. More than thirty years down the line this particular plant is still very much in the news for being the most advanced rod production factory outside the Far-East. The UK Company’s innate understanding of carbon and angling knowledge has helped to create new products of amazing quality like the Spectron M2, Signature salmon rods and the Saltist collection.
Daiwa fishing tackle now can lay claim to an extensive inventory of high-quality products ranging from bait casting to spinning reels and its long-standing record of innovation is continuously into play. It’s designing and manufacturing of all types of fishing reels and rods suitable for various styles of angling has made it one of the largest fishing reels company in the world. Its superior technology and design capabilities permit it to manufacture beautiful yet powerful reels with excellent performance quality.
The Tournament Airity, Tanacoms and Basia are worthwhile examples of Daiwa Fishing Tackle. An ever-growing collection of accessories and tackle include the Wilderness and Mission ranges which boast of innovative designing. Daiwa fishing reels has a large selection of products which make them suitable for coarse, carp, game, or sea anglers across the world. They have all products to suit different styles of fishing.
A reputed history is something to be proud of but Daiwa fishing tackle does not rest on its laurels and continues to make waves in the fishing reels industry with its motto of total quality control, innovation and design.




Fishing reel

fishing reel is a "cylindrical device attached to a fishing rod used in winding the line". Modern fishing reels usually have fittings which make it easier to retrieve the line and deploy ("cast") it for better accuracy or distance. Fishing reels are traditionally used in the recreational sport of angling. They are most often used in conjunction with a fishing rod, though some specialized reels are mounted directly to boat gunwales or transoms. The earliest known illustration of a fishing reel is from Chinese paintings and records beginning about 1195 AD. Fishing reels first appeared in England around 1650 AD, and by the 1760s, London tackle shops were advertising multiplying or gear-retrieved reels. Paris, Kentucky native George Snyder is generally given credit for inventing the first fishing reel in America around 1820, a bait casting design that quickly became popular with American anglers.


 History
In literary records, the earliest evidence of the fishing reel comes from a 4th century AD work entitled Lives of Famous Immortals. The earliest known depiction of a fishing reel comes from a Southern Song (1127–1279) painting done in 1195 by Ma Yuan (c. 1160–1225) called "Angler on a Wintry Lake," showing a man sitting on a small sampan boat while casting out his fishing line. Another fishing reel was featured in a painting by Wu Zhen (1280–1354). The book Tianzhu lingqian (Holy Lections from Indian Sources), printed sometime between 1208 and 1224, features two different woodblock print illustrations of fishing reels being used. An Armenian parchment Gospel of the 13th century shows a reel (though not as clearly depicted as the Chinese ones). The Sancai Tuhui, a Chinese encyclopedia published in 1609, features the next known picture of a fishing reel and vividly shows the windlass pulley of the device. These five pictures mentioned are the only ones which feature fishing reels before the year 1651 (when the first English illustration was made); after that year they became commonly depicted in world art.
Types of fishing reels

Fly Reel

Often used for fly fishing the fly reel or fly casting reel has traditionally been rather simple in terms of mechanical construction, little has changed from the design patented by Charles F. Orvis in 1874. However, in recent years improvements have been made with the development of better reels and drags for fighting larger fish. A fly reel is normally operated by stripping line off the reel with one hand, while casting the rod with the other hand. Early fly reels often had no drag at all, but merely a click/pawl mechanism intended to keep the reel from overrunning when line was pulled from the spool. To slow a fish, the angler simply applied hand pressure to the rim of the revolving spool (known as "palming the rim"). Later, these click/pawl mechanisms were modified to provide a limited adjustable drag. Although adequate for smaller fish, these did not possess a wide adjustment range or the power to slow larger fish.
Modern fly reels typically have more sophisticated disc-type drag systems made of composite materials that feature increased adjustment range, consistency, and resistance to high temperatures from drag friction. Most of these fly reels also feature large-arbor spools designed to reduce line memory, maintain consistent drag and assist the quick retrieval of slack line in the event a hooked fish makes a sudden run towards the angler.
At one time, multiplier fly reels were widely available. These reels had a geared line retrieve of 2:1 or 3:1 that allowed faster retrieval of the fly line. However, their additional weight, complexity and expense did not justify the advantage of faster line retrieval in the eyes of many anglers. As a result, today they are rarely used.
Automatic fly reels use a coiled spring mechanism that pulls the line into the reel with the flick of a lever. Automatic reels tend to be heavy for their size, and have limited line capacity. Automatic fly reels peaked in popularity during the 1960s, and since that time they have been outsold many times over by manual fly reels.
Saltwater fly reels are designed specifically for use in an ocean environment. Saltwater fly reels are normally much larger in diameter than most freshwater fly reels in order to provide a large line and backing capacity designed for the long runs of powerful ocean game fish. To prevent corrosion, saltwater fly reels often use aerospace aluminum frames and spools, electroplated and/or stainless steel components, with sealed and waterproof bearing and drive mechanisms.

Fly Reel Operation
Fly reels are normally manual, single-action designs. Rotating a handle on the side of the reel rotates the spool which retrieves the line, usually at a 1:1 ratio (i.e., one complete revolution of the handle equals one revolution of the spool).

]Centrepin reel

The centrepin reel is one which runs freely enough on its axle (its "centrepin") to permit distance casting by allowing the line to be drawn off by the momentum of the cast from the rotating reel. Examples of models which have traditionally been taken to represent the type are the Nottingham and Scarborough. Makers have competed to devise refinements and today the term usually indicates relatively simple features, more elaborate models being assigned designations by makers.
The centrepin reel is also historically and currently used for coarse fishing, it is undergoing a strong revival amongst contemporary coarse fish anglers, typically used in circumstances which don't demand long distance casting, a centrepin has the visceral advantage over a fixed spool reel in that it puts the angler in contact with the fish without the involvement of a slipping clutch. The angler's thumb typically, is instead used to control the fish. Fishing in the margins for carp or other heavy fish with relatively light tackle is very popular with a 'pin' and it is unbeatable as a tool for trotting on slow and fast flowing rivers. Many young anglers started their lifetime hobby fishing with a centrepin, fishing in small ponds the length and breadth of England. In the 1950s and 1960s, centrepins outsold all other types of reels and were mostly used by coarse anglers as the number of anglers using them for game fishing was relatively small and remains so when compared to the general fishing population.
Centerpin reels remain popular with anglers in Australia for all forms of fresh and saltwater fishing. Most common is the use of centerpin reels in Australia for surfcasting off the bea  . A large diameter spool centerpin reel is attached in a low mount position on a 12–17 foot surfcasting pole by way of a bracket that allows the reel to be rotated 90° to the pole for casting and returned to a position to retrieve line. In the casting position the spool is perpendicular to the pole, opening the face of the reel allowing the line to run off the side of the spool when released in the cast. The surfcasting poles specifically designed for use with these reels have the reel low mounted as the line is held and released during the cast by the lower hand on the rod, unlike fixed spool or multiplier surf reels, and the lowest ring is of large diameter and around halfway along the poles length.


Bait casting reel

Bait casting reels are multiplying reels in which line is stored on a bearing-supported revolving spool.[7] The bait casting reel is mounted above the rod, hence its other name, theoverhead reel - commonly used in New Zealand and Australia. The bait casting reel dates from at least the mid-17th century, but came into wide use by amateur anglers during the 1870s. Early bait casting reels were often constructed with brass or iron gears, with casings and spools made of brass, German silver, or hard rubber, and operated by inverting the reel and using back winding to retrieve line. For this reason, the reel crank handle was positioned on the right side of the reel.[7] As a result, the right-hand crank position for bait casting reels has become customary over the years, though models with left-hand retrieve are now gaining in popularity. Many of today's bait casting reels are constructed using aluminum, stainless steel, and/or synthetic composite materials. They typically include a level-wind mechanism to prevent the line from being trapped under itself on the spool during rewind and interfering with subsequent casts. Many are also fitted with anti-reverse handles and drags designed to slow runs by large and powerful game fish. Because the momentum of the forward cast must rotate the spool as well as propel the fishing lure, bait casting designs normally require heavier lures (>1/4 oz.) for proper operation than with other types of reels. The gear ratio in bait casting reels was initially about 3/1, later standardized at 4/1 in most reels, but recent developments have seen many bait casting reels with gear ratios as high as 5.5/1 or even 7.1/1. Higher gear ratios allow much faster retrieval of line, but sacrifice some amount of power in exchange.
Spool tension on most modern bait casting reels can be adjusted with adjustable spool tension, a centrifugal brake, or a magnetic "cast control." This reduces spool overrun during a cast and the resultant line snare, known as backlash, colloquially called a "bird's nest" or "birdie". This backlash is a result of the angular momentum of the spool and line which is not present with a fixed spool or spinning reel. Each time a lure of a different weight is attached, the cast control must be adjusted for the difference in weight. The bait casting reel design will operate well with a wide variety of fishing lines, ranging from braided multifilament and heat-fused "superlines" to copolymer, fluorocarbon, and nylon monofilaments (see Fishing line). Most bait casting reels can also easily be palmed or thumbed to increase the drag, set the hook, or to accurately halt the lure at a given point in the cast.
A variation of the bait casting reel is the big game reel. These are very large and robust fishing reels, designed and built for heavy saltwater species such as tuna, marlin, sailfish and sharks. Big game reels are not designed for casting, but used for trolling or fishing set baits and lures on the open ocean.
Bait casting reels are sometimes referred to as conventional reels in the U.S. They are known as multiplier reels in Europe, on account of their geared line retrieve (one turn of the handle resulting in multiple turns of the spool).

Bait Casting Reel Operation
A bait casting reel and rod is cast by moving the rod backward, then snapping it forward. The rod is held with the handles of the reel facing upward. During the forward cast, the weight of the lure pulls the line off the reel. The thumb is used to halt the lure at the desired location and to prevent spool overrun. Though modern centrifigal braking systems help to control backlash, using a bait casting reel still requires practice, and a certain amount of finesse on the part of the fisherman for best results.

Spinning (fixed spool) reel

Reels utilizing a fixed spool were in use in North America as early as the 1870s. They were originally developed to allow the use of artificial flies, or other lures for trout or salmon, that were too light in weight to be easily cast by bait casting reels. Fixed spool reels are normally mounted below the rod. The fixed-spool reel solved the problem of backlash, as they did not have a rotating spool to overrun and foul the line. The earliest fixed-spool reels, known as "turnabouts" were used as centrepin reels in retrieving line but the spool was turned 90 degrees for casting and then turned back to retrieving position. In casting position, line comes off in coils over the leading edge of the fixed, non-rotating spool unless restrained. This restraint is usually imposed by a finger or thumb placed in contact with the leading edge of the spool.
The name of Holden Illingworth, a textiles magnate, is associated with a class of reel with fixed spool that does not have different positions for casting and retrieval. In casting, line is drawn off the leading edge of the spool - as with the turnabout - but is then restrained and rewound by a device which orbits around the stationary spool. This reel gained popularity initially for very fine lines which has given rise to one of its designations - "threadline winder". It is also known as the Illingworth Reel after Holden Illingworth and the Spinning Reel owing to its popularity with anglers who practice the fishing style known as "spinning" (which is also practiced with other types of reel). The orbiting gismo has probably not contributed to the currency of this last designation. All reels have some component which spins.
In 1948, the Mitchell Reel Company of Cluses, France introduced the Mitchell 300, a spinning reel with a design that oriented the face of the fixed spool forward in a permanently fixed position below the fishing rod. A mechanical line pickup was used to retrieve the cast line (eventually developed into a wire bail design), and an anti-reverse lever prevented the crank handle from rotating while a fish was pulling line from the spool. Because the line did not have to pull against a rotating spool, much lighter lures could be cast than with a bait casting reel. Conversely, halting the cast and stopping the lure at the desired position requires practice in learning to feather the line with the forefinger as it uncoils from the spool. Most spinning reels operate best with fairly limp, flexible fishing lines.
Though spinning reels do not suffer from backlash, the line can be trapped underneath itself on the spool or even detach from the reel in loose loops of line. Various oscillating spool mechanisms have been introduced over the years in an effort to solve this problem. Spinning reels also tend to have more issues with twisting of the fishing line. Line twist in spinning reels can occur from the spin of an attached lure, the action of the wire bail against the line when engaged by the crank handle, or even retrieval of line that is under load (spinning reel users normally pump the rod up and down, then retrieve the slack line to avoid line twist and stress on internal components). Most anglers who use a spinning reel also manually reposition the bail after each cast in order to minimize line twist.

Fixed Spool Reel Operation
Fixed spool reels are cast by opening the bail, grasping the line with the forefinger, and then using a backward snap of the rod followed by a forward cast while releasing the line with the forefinger at the same time. On the retrieve, the large rotating wire cage or bail (either manually or trigger-operated) serves as the line pickup, restoring the line to its original position on 

Spin cast reel

The first commercial spin cast reels were introduced by the Denison-Johnson Reel Company and the Zero Hour Bomb Company (ZEBCO) in 1949.[9][10] The spin cast reel is an attempt to solve the problem of backlash found in bait cast designs, while reducing line twist and snare complaints sometimes encountered with traditional spinning reel designs. Just as with the spinning reel, the line is thrown from a fixed spool and can therefore be used with relatively light lures and baits. However, the spin cast reel eliminates the large wire bail and line roller of the spinning reel in favor of one or two simple pickup pins and a metal cup to wind the line on the spool. Traditionally mounted above the rod, the spin cast reel is also fitted with an external nose cone that encloses and protects the fixed spool.
With a fixed spool, spin cast reels can cast lighter lures than bait cast reels, although friction of the nose cone against the unspooling line slightly reduces casting distance compared to spinning reels. Spin cast reels also generally have narrow spools with less line capacity than either bait casting or spinning reels of equivalent size. However, this tends to reduce line snare issues. Like other types of reels, spin cast reels are frequently fitted with both anti-reverse mechanisms and friction drags, and some also have level-wind (oscillating spool) mechanisms. Most spin cast reels operate best with limp monofilament lines, though at least one spin cast reel manufacturer installs a thermally fused "superline" into one of its models as standard equipment. During the 1950s and into the mid-1960s, they were widely used and very popular, though the spinning reel has since eclipsed them in popularity in North America. They remain a favorite fishing tool for beginners.
Spin Cast Reel Operation
Pressing a button on the rear of the reel disengages the line pickup, and the button is then released during the forward cast to allow the line to fly off the spool. The button is pressed again to stop the lure at the position desired. Upon cranking the handle, the pickup pin immediately re-engages the line and spools it onto the reel.

Underspin reel

Underspin or Triggerspin reels are spin cast reels in which the reel is mounted underneath a standard spinning rod. With the reel's weight suspended beneath the rod, underspin reels are generally more comfortable to cast and hold for long periods, and the ability to use all standard spinning rods greatly increases its versatility compared to traditional spin cast reels.
Underspin Reel Operation
A lever or trigger is grasped or rotated (usually by the forefinger) and this action suspends the line in place. During the forward cast, the lever/trigger is released, and the line flies off the fixed spool. When necessary, the lever can be activated once again to stop the lure at a given point in the cast.

Reel Mechanisms

Direct-drive reel
Direct-drive reels have the spool and handle directly coupled. When the handle moves forwards, the spool moves forwards, and vice-versa. With a fast-running fish, this may have consequences for the angler's knuckles. Traditional fly reels are direct-drive.

Anti-reverse reel
In anti-reverse reels, a mechanism allows line to pay out while the handle remains stationary. Depending on the drag setting, line may also pay out, as with a running fish, while the angler reels in. Bait casting reels and many modern saltwater fly reels are examples of this design. The mechanism works either with a 'dog' or 'pawl' design that engages into a cog wheel attached to the handle shaft. The latest design is Instant Anti-Reverse, or IAR. This system incorporates a one-way clutch bearing on the handle shaft to restrict handle movement to forward motion only.

Drag Mechanisms

Drag is a mechanical means of applying variable pressure to the turning spool in order to act as a friction brake against it. It can be as simple as a flat spring pressing against the edge of the spool, or as sophisticated as a complicated arrangement of leather and Teflon discs. In terms of spinning reels, there are two types of drag: Front and Rear. The front drag systems are generally seen on higher end reels and are considered superior to rear drag because the larger washers in the front drag systems allow for more control over the fish. Ascetically, the drag knobs on front drag systems are generally found atop the spool, while the rear drag systems drag knobs are attached to the bottom of the reel. Properly set drag allows larger and more powerful fish to be safely brought to boat and landed, as the drag will "slip" below the breaking point of the line, but in combination with the flex in the rod, drag will tire a fish by converting the energy from the fish into heat in the drag system. The drag is always set below the breaking strain of the line, although this is often not an issue as most reels will not be able to apply enough drag to break the line specified to be used with that reel. Drag is set as high as possible without risking tearing the fish's mouth or breaking the line. The drag mechanism is a very important component on modern reels as it allows for a wide range of fish sizes to be caught on one set-up. It is not uncommon for 10-20kg fish to be caught on 6-8kg or smaller tackle. Usually the main purpose for purchasing a higher end reel will be to have a more powerful drag from the same sized reel.
On an overhead reel there are two main types of drag system commonly used; lever drag, and more commonly the star drag. They both work from the same principle of using rotating discs sliding against each other to provide friction, but they differ in how they apply this principle. The lever drag uses a cam to increase the pressure applied to the discs via a lever. To allow the spool to let line out freely the lever is pulled back far enough to reduce the pressure on the discs to zero, allowing the spool to let line out with the weight of the sinker or jig. This type of drag system is usually reserved for larger, more powerful reels for saltwater use and would rarely be seen on a lake. Star drag is the most common drag system fitted to smaller reels. A star like dial (like an oversize wing nut) is fitted to the threaded winding shaft. When rotated clockwise the nut or star pushes a collar against a series of friction washers that push on the main driving gear. To disengage the drag and allow the spool to be free, the main gear is disengaged from the spool via a lever or button. The main difference compared to the lever drag is that the spool can be disengaged completely from the drag, where with a lever drag the drag pressure is simply reduced to a point that the spool will move. The advantage of the lever drag system however is that the whole of the spool can be used to apply drag, not just the drive gear, allowing for a much larger surface to apply drag to.